Fighting Food Waste
More than 285,000 households are now wasting less food thanks to Use It Up Tape® and our work tackling household food waste continues to grow. Thanks to our partnership with Suncorp Bank, we supported their second Food Savings Challenge, following three Australian families as they learned to save food and money, hosted by Chef Minolli De Silva. The campaign reached millions through out-of-home advertising, social media, and digital channels.
Our new report Half Eaten launched in August revealed the latest research into Australian household food waste behaviours, volumes and costs. The report generated national media coverage cementing our position as Australia’s leading authority on household food waste.
We also created a new challenge for the next generation of changemakers. Our inaugural ‘Fight Food Waste’ student design competition drew over 460 entries from 76 schools nationwide, judged by Ronni Kahn, Craig Reucassel and Costa Georgiadis. The two winning designs will appear on limited-edition Use It Up Tape in 2026.
Special Thanks
Art with a purpose.
Two sisters turned creativity into climate action and now their designs are heading to schools across Australia. Madison Eve and Alexandra, students and siblings, entered our Fight Food Waste design competition to create a poster and tape box and both won (we had no idea they were related!)
Madison Eve’s superhero broccoli character, inspired by her granny, and Alexandra’s vibrant fruit and vegetable cast carrying the message “Save It. Use It. Share It.” will feature on limited-edition Use It Up tape.
“I wanted to come up with a fun, eye-catching design that would inspire others to join the fight against food waste,” said Madison Eve.
ABC’s Costa Georgiadis helped select the winners from hundreds of entries across Australia:
“Both designs jumped right out – they are bright, bold and awesome!”
